Your own online store, in minutes.
Alto is where small businesses set up a store, add their products and get paid. No code and no monthly plan.
Every store gets its own address.
Everything you need to start selling
Looks like you
Pick your colors, fonts and corner style. Your store follows your brand, not ours.
Products with options
Sizes, colors and more, each with its own stock and price. Group products into categories.
Paid directly
Customers pay by card through Stripe. The money goes to your own Stripe account, then your bank.
Run it from anywhere
Manage products and orders from the web app, built to work well on a phone.
Shipping and tax your way
Free shipping, a flat rate, express or local pickup. Add sales tax when you’re ready.
Emails that send themselves
Order confirmations and shipping updates with tracking go to your customers. New-sale alerts come to you.
How it works
Make your store
Name it, pick your colors and fonts, and choose your address.
Add your products
Photos, prices, sizes and stock. Set up payouts with Stripe.
Share your link
Send your address anywhere. Orders show up in the app.
Simple pricing
3% of each sale
Never more than $29 a month. No setup fee, no monthly plan.
Stripe’s card processing fees are separate and go to Stripe.
Start sellingQuestions
Do I need my own domain?
No. Your store lives at yourname.myalto.shop, and you choose the name. Custom domains aren’t available yet.
How do I get paid?
Customers pay by card through Stripe. You connect your own Stripe account when you set up payouts, and Stripe sends the money to your bank on its usual schedule.
What about sales tax?
It’s up to you. Sales tax is off until you turn it on, and you set it up with Stripe Tax first.
Can I close my account?
Yes. You can delete your account from the app at any time.